Nike Basketball Announces 2015 ‘Easter Collection’

Nike Basketball’s latest foray into holiday releases is this year’s ‘Easter Collection.’  The four biggest stars in the Nike Basketball portfolio(LeBron James, Kyrie Irving, Kevin Durant and Kobe Bryant) are featured in this pack and have been anointed with Easter-inspired color ways of each player’s signature model. The entire Nike Basketball ‘Easter Collection’ is featured below…

Kyrie’s Crossover – Cavs Have Won 11-Straight

LeBron’s new running-mate has officially arrived.  Most would say Cavs’ point guard Kyrie Irving had his ‘coming-out party’ to the basketball world in last year’s All-Star Game, in which he came off the bench and won the game’s MVP award as a member of the East squad. But there were still question marks coming into the…

2015 NBA All-Star Game Starting Lineups Set

The votes are in and the starters are set.  Tonight, the Inside the NBA crew announced the East and West starting lineups for the 2015 NBA All-Star Game in New York City.  This year marked many firsts for the NBA All-Star voting, including giving fans the opportunity to vote for every single player in the league(rather than a suggested…

David Blatt – NBA Coach On An Island

Talk about your death from a thousand cuts, Cleveland Cavaliers head coach David Blatt is a lonely, lonely man. I began noticing how awkward and pressure filled things had become for him while watching televised play of Cavs games (don’t tell anybody). I saw the way his players wouldn’t make eye contact with him in…

Courting Lebron James

Unless you’ve been in jail, a coma, or self imposed World Cup only binge, you know that the hottest sports question right now is where Lebron James will play next season. Just like the networks clear out time when the president wants a word with the public, ESPN has cleared out an hour of poker it’s…

Shaq To Cavaliers Is Reality

Shaquille O’Neal, The Big Nomad, is picking up his tent and moving again. A long rumored deal between the Cleveland Cavaliers and the Phoenix Suns happened right before the draft when the Cavs traded Ben Wallace, Sasha Pavlovic, a second round draft pick, and cold hard cash for O’Neal who has one year left on…

Vitamin Water and Nike try to save face

If you’re reading this, you are probably familiar with the Vitamin Water advertisement and Nike puppet advertisements featuring Lebron James and Kobe Bryant that have been running throughout this year’s NBA playoffs. Both ad campaigns were somewhat criticized since they seemed to assume that the two would face off in the NBA finals. Well, now…