Say what you will about UFC President Dana White and the Ultimate Fighting Championship MMA empire he has built, but it stands as one of the few recession resistant entertainment enterprises in existence today.
With the most recent UFC 94 event breaking Las Vegas live attendance and pay per view records, White looks like he will continue growing his brand of MMA promotion while others falter and flail.
UFC 100 is scheduled to be held somewhere around July this year, and may be the pinnacle event of 2009. It’s rumored that the UFC is planning to have every weight class champ challenged with a fight for their belt at this event, barring any injuries to the participants.
Many aspects of fight fans’ lives are being tightened during this economic downturn, but the belt’s not yet hitting the UFC notch.