Two years ago I was celebrating to you all the transfer of David Beckham to the L.A. Galaxy since it marked the first international stud to make their way over to the U.S. to play soccer in a decade or so. And if you remember correctly, I also predicted that this U.S. experiment would have little to no effect on the overall popularity of soccer in the United States as a whole. The sport would continue on, unnoticed, and Victoria (Posh Spice) would get bored of us Americans.
Guess who was right?
The L.A. Galaxy are handing David Beckham over to the AC Milan on loan on Jan. 7 as “he seeks to maintain his fitness during the Major League Soccer off-season,” which just means Beckham is trying to find his way back to the European Pitch where he can play some competitive soccer again. According to Bloomberg.com, Beckham’s endorsements fell 6.6 percent since he joined the Galaxy in 2007 which means that his move to the U.S. has not increased his marketability on U.S. soil significantly enough to offset his loss of the market share in Europe. And for any businessman, that’s a problem. So, Beckham is going to return to Europe to try and salvage his name and his reputation in hopes that he can get back to making some serious cash and play in the World Cup in South Africa in 2010. As of right now, playing in a second-rate league like the MLS is not helping his case to make England’s national squad.
As for U.S. Soccer? Well, it’s still boring. And we just proved that not even David Beckham can solve that problem.